Art/Work

A bit more about this guy

First things first:

Shcherbakov – how to pronounce this fairy common Russian last name in English.

ˌʃɛrbəˈkɔf – Sh•er•bá•kov – helpful audio

Senior Graphic Designer, Art Director & Illustrator with over 10 years of experience with in-house agencies and providing branding and logo design development/identity packages, print/marketing campaign designs & illustration. Consumer background with a solid track record, producing market-driven creative projects with tight budgets and challenging deadlines. Success based upon strong interpersonal and collaboration skills, attention to detail, and a deep understanding of how to turn clients’ requirements into imaginative materials that build brand awareness. Proficient at designing and producing all types of print media and managing projects, accounts, clients, and external vendors.

Artist Bios

pick one, no one reads them
oh yeah, that’s me age 9

A former C-level executive in the couch insurance industry, Aleks7 reveals emulsification of visual stimulation that evokes equal parts terror and elation.

Just an orphan trying to avenge his family after surviving a terrible giant squid attack.

Aleks is an artist who mainly works with ink. By using popular themes such as iconography, sexuality, family structure, and everyday objects, Aleks creates with daily, recognizable elements, an unprecedented situation in which the viewer is confronted with the conditioning of his own perception and has to reconsider his biased position.
His work urges us to renegotiate pen & ink as being part of a reactive or – at times – subtractive medium, commenting on oppressing themes in our contemporary society. By rejecting an objective truth and global cultural narratives, he touches various overlapping themes and strategies. Several reoccurring subject matter can be recognized, such as the relation with popular culture and media, working with repetition, provocation, and the investigation of the process of expectations.
His works often refer to pop and mass culture. Using written and drawn symbols, a world where light-heartedness rules and where rules are undermined is created. Aleks currently lives and works in Fort Wayne.

Experience

  • Using creative skills in art and design to communicate a story, message, or idea. Visually solving problems or meeting goals set up by the Art Director or Marketing team to achieve the maximum potential of the project.
  • Working from commercial briefs (or developing them) to inform, persuade, or entertain the client’s intended audience, adjusting the mood and style of images accordingly.
  •  Designing and producing marketing communications (print and digital) pieces for a wide variety of projects.
  • Amplifying the voice of the customer and enhancing engagement with the thoughtfully designed print media.
  • Evaluating and managing production resources to enhance high productivity.
  • Creating and maintaining files for all creative assets and resources, such as software, art materials, which are needed for record-keeping and reference.
  • Work closely and collaboratively with the Marketing team on all creative projects.
  • Bringing deep experience leading the creation and execution of innovative and brand-consistent digital and physical marketing.
  • Work simultaneously on 10+ projects
Conceptualizing: building brand elements, visual themes, and persuasive messages.
Branding: setting the visual tone; creating unique, aesthetic elements that can translate across different media as well as creating icons, logos, and vector art elements.
Print media: With branding guidelines in mind creating catalogs, flyers, brochures, direct mail pieces, promotional material, and packaging design.
Online Media: Execute promotional banners, design web page layouts, and email designs.
Core competencies: advertising, digital/social marketing, global marketing, events, sales promotion, sponsorships, experiential marketing, and brand building.
  • Providing strategy and execution of all visual communication released by the company in North and South America.
  • Developing areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
  • Advancing SEO/SEM, database marketing, CRM, marketing automation to secure continued positive ROI and KPIs
  • Overseeing all aspects of the event, the overall budget, and schedules of assigned projects in collaboration with individual producers, account staff, creative and third-party vendors.
  • Providing a wide range of support during the event which includes basic and advanced secretary tasks, social management for performing artists, fast execution of any developed tasks that may come up during the event.
  • Overseeing all creative process, developing merchandising and corporate branding.
  • Social media strategy.

Overseeing all creative processes and designs created in the studio specialized in small business and public means.

Aiding the marketing team with all in-house printing and publications. Some photo editing and design work regarding specific projects.

Education

Affiliations and Memberships

American Advertising Federation – Fort Wayne

2020 – 2021 Board of Directors – Vice President of Ethics and Legislation

Clients Include

Large Private Corporations, Public Sector Companies, and Small-to-medium companies from different business sectors and nonprofits

Live Nation Detroit | Omni Instruments | NeighborWorks America

United Way | DB Springer Real Estate Group

Blake’s Hard Cider Co | Latinos Count | Ink Addict Apparel

Awards

American Advertising Federation

2020 – Silver – Sales Promotion: Packaging Design

2020 – Silver – Elements of Advertising: Logo Design

Selected Exhibitions

Damned Show Detroit (II, III, IV, V, VI, VII, X)

Corpus Illuminata (I, II)

INK – Detroit

Convenient & Economical (I, II, III, IV, V) Annual Solo Show

Dirty Show Detroit (XV, XVI, XVIII, XIX)

Import/Export – Jennifer Ford Gallery

Annual National Print Exhibition (XL)

Certifications

  • Adobe Photoshop Expert Skill Training 2020

  • Adobe Illustrator Expert Skill Training 2020

  • Adobe InDesign Expert Skill Training 2020

  • Content Marketing | HubSpot

  • Inbound Marketing | HubSpot

  • Email Marketing | HubSpot

  • Artificial Intelligence and Machine Learning in Marketing | HubSpot

Fun Fact

Completed coffee themed  1000 Daily Drawings Project, an archive of which can be found here

Wow that’s pretty impressive.

Thank you it really is.

Lets be honest it’s much easier just to follow on social media

instagram

facebook

twitter

behance

linked in

tik tok

webtoons

pinterest

Reach Out

Business Inquiries